Episode 44: 6 Strategies To Turn Your Parents Into “Raving Fans”
Earlier this year, Taylor Swift came to my city. Somehow, my 25 year old daughter was able to get tickets to the show. That’s when I started to understand a little bit more about Taylor Swift fans or “Swifties”.
Three days before the first show, six 18 wheelers rolled into town. These are the merchandise trucks and the “Swifties” were camping out the night before to be the first in line to buy a T-shirt. For Taylor Swift’s “Eras Tour”, her fans dressed up in outfits that represented different eras in her career. “Swifties” make dozens of friendship bracelets and then they exchange them with other “Swifties”. That description barely scratches the surface of the level of obsession that Taylor Swift fans have for her.
I remember thinking that all of this was a little silly and “over the top”, but then I remembered something. I am exactly the same way. The only difference is that I act this way about my favorite college football team!
I have waited in line for hours to take a shuttle bus to a stadium, where I could stand in the cold and wear the same colors as 110,000 other people as we all jumped up and down, while screaming at the tops of our lungs.
Always remember that the word “fan” is short for “fanatic”.
We all have parents at our schools. Many of us have happy parents. But, very few of us have “Raving Fans”. Ken Blanchard coined the term “raving fan” to describe “a customer who is so overwhelmed and floored by the customer service they've received that they can't stop telling everyone about it.”
On today’s episode of The Private School Leader Podcast, we are going to discuss 6 Strategies To Turn Your Parents Into “Raving Fans”!
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Mark Minkus
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Please write a review of this podcast and help push this content out to more leaders. I would love to get your feedback about the podcast, ideas for future episodes and hear about how you are implementing these strategies in your life and at your school. You can email me at [email protected] Thanks!!
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